>play in the press The 2007 >play conference hosted notable members of the press and online media community. In attendance to cover the conference were reporters from Fortune, Wired, GigaOM, and CurrentTV, among others. Direct links to articles about the content discussed at >play are below:

Fortune Magazine: What EA's CEO Learned from Playing Madden NFL for 11 Straight Years Wired Magazine: Sprint: The Open Cellular Network? GigaOM: From Closed to Open: Sprint changes its xOHM Tune Climbing the K2 of Games Casual Games Worth 2.25b- But Where Are They Going? Mike Rowehl, This is Mobility: Blog Post about >play Webpronews.com: Demise of xOHM? Perhaps Not Marketing VOX: xOHM WiMax to Tear Down Sprint's Walled Garden