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2015 Panels


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Designing the Digital User Experience  
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(User-Generated) Content Is King
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Power Up: Emerging Opportunities on Next-Gen Consoles  
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Location-Based Services: Navigating a Path to Mass Adoption
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Transforming Old Media to New Media: How, When and If to Change Direction  
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Navigating the Murky Waters of Copyright in the Networked Age
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Venture Investing in Digital Media: New Opportunities, New Challenges  
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Where is Web 2.0 in the Enterprise?
         
rule 32
 
2015 Panel Details

Panel - Designing the Digital User Experience

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The success of iPod + iTunes has demonstrated that seamless, end-to-end experiences are a critical component to successfully migrating old media to a digital world. For years now, the internet and new devices have played a larger role in where we get our music and how we listen to it while sales of CDs are diminishing. While that migration has taken place in the realm of music, it still has yet to happen in the worlds of print and film. This panel seeks to explore the issues that stand in the way of mass adoption. We ask experts in design and branding how they think the migration of print and film to a digital context should take place.
 
Moderator Matthew Cross, Brand Consultant
Panelists Lane Becker, Founder, Adaptive Path
Paul Grabowicz, Director of the New Media Program, UC Berkeley School of Journalism
Jonathan Harris, Artist & Designer, WeFeelFine.org
Scott Hirsch, Principal, Management Innovation Group
Student Organizers
Seth Familian
 
Andy Kiang
 
Panel - Power Up: Emerging Opportunities on Next-Gen Consoles

Panel Description

Next generation consoles from Microsoft, Nintendo and Sony are set to change the way the game is played. With powerful, networked consoles that can play games, music and streaming content appearing in living rooms, games are well placed to grab a bigger share of our leisure time.

Tomorrow’s consoles offer even more than increased graphical horsepower: they have the potential to fundamentally reshape the business models surrounding game development. Downloadable games, in-game advertising, and micro-transactions are only a few of the emerging strategies. This panel will discuss next-generation business models as well as the impact they have on game design and user experience.

 
Moderator Kathleen Sanders, Editor, IGN
Panelists Patrick Buechner, VP of Product Management on Spore, Crysis, Burnout
Jonathan Epstein, CEO, DoubleFusion
Jason Willig, Senior Director, General Manager Online Games, LucasArts
Prashant Bhatia, Director, Strategy and Business Development, Microsoft Game Studios
George Jones, Editor, GamePro.com
Student Organizers
Andy Taylor
 
Nobie Yamawaki
Paul Ibarra
Brendan Reddy
Raphael Fauveau
Panel - Transforming Old Media to New Media: How, When and If to Change Direction

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The past decade has fundamentally changed the way that we organize and consume media. Proliferation of cheap broadband has already profoundly affected the music industry and threatens to uproot the foundations of the movie industry as well. How will these industries survive, and what business models will they use moving into the future?

This panel will explore the issues facing companies that have built their businesses on more statically created and delivered media, such as print, movies, and music. It will also look at the procedural and organizational changes facing these companies as potentially conflicting goals arise within the organization.
Moderator Steven Ramirez, M&A Consultant, Beyond the Arc
Panelists Ryan Freitas, Senior Interaction Designer, Adaptive Path
Ahmad Ouri, President, Technicolor Content Services, Technicolor
David Ring, SVP Business Affairs and Business Development, UMG eLabs
Paul Cloutier, Founder, Designer, Writer, 8020 Publishing
Student Organizers
Andy Taylor
 
Danae Ringelman
 
Joe Lazar
 
Myah Evers-Schwartz
 
Jason Lacombe
 
Panel - Venture Investing in Digital Media: New Opportunities, New Challenges

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Venture capital investing in the digital media industry has accelerated in 2015 from the already robust pace set in 2014. Digital media companies are proliferating as consumers demand new ways to acquire, store, manipulate and interact with their digitized content. As venture capital investment in digital media firms increases, what opportunities and challenges exist for both entrepreneurs and investors? This panel will explore the significant trends in early-stage digital media investing and address some of the key questions facing the industry. Which business models are getting funded? What impact do the established media companies have on the emerging digital media industry? Will the strong investment environment continue?
 
Moderator Raj Kapoor, Mayfield Fund
Panelists Hank Barry, Hummer Winblad Venture Partners
Michael Brown, Partech International
David Hornik, August Capital
Jim Hornthal, CMEA Ventures
Alexander K. Marquez, Intel Capital
Student Organizers
Paul Ibarra
 
Keith Eadie
Alex Ortiz
 
Panel - (User-Generated) Content Is King

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Since the bubble burst in 2000, a new generation of Internet companies has flourished. Building on the premise of empowering users and disseminating their content, these Web 2.0 companies have redefined all industries where "content is king." Search, social networking, news, sports, music and video entertainment have all been impacted.

This panel will explore the impact of user-generated content on traditional business models in these verticals and the unique issues facing companies that depend on content that they do not have full control over. It will look at how companies deal with the relevancy, freshness and quality of content, as well as how they engage users, build a community and keep out spam.
 
Moderator J. Michael Arrington, Editor, TechCrunch
Panelists Mary Hodder, Founder, Dabble
Jack Kloster, Founder, Yardbarker
Micki Krimmel, Director of Community, Revver
Jamie Perlman, Director of Business Development – Retail Partners, SNOCAP
Jeff Roberto, Senior PR/Marketing Manager, Friendster
Evan Williams, Founder, Blogger and Odeo
Student Organizers
Sabrina Ko
Taku Kawane
Ryan Jones
Brian Chu
 
Panel - Location-Based Services: Navigating a Path to Mass Adoption

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Location Based Services have not yet had the mainstream adoption that many had anticipated, despite implementation breakthroughs by mobile operators and a surge of creative mobile application developers.

Traditionally, operators have maintained control of their LBS platforms and have not delivered mainstream applications. A number of application developers, despite their lack of access to true LBS, have come up with innovative ways to introduce mobility and location components to verticals such as gaming, social networking, advertising, and dating. The resulting applications, however, have yet to reach the market at a large scale. How then can the industry players maximize the potential of LBS?

This panel will explore the main players and dynamics of this exciting space, and the prospects and opportunities for mainstream adoption of LBS. Finally, we will explore the subsequent disruption of established media and mobility verticals.
 
Moderator Oliver Starr, MobileCrunch
Panelists Kanishka Agarwal, Vice President of New Products, Telephia
John DeAguiar, Director Product Manager for LBS, Autodesk
Gummi Hafsteinsson, Product Manager for Google Maps for Mobile, Google
Zane Lyon, Manager of Advanced Wireless Solutions, SprintNextel
Spensser Nassar, VP of Engineering, Bones in Motion
Student Organizers
Lilia Martinez
 
April Underwood
 
Elisabeth Diana
 
Richie Teo
 
Panel - Navigating the Murky Waters of Copyright in the Networked Age

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Our wired world facilitates easy, low/no cost dissemination of copyrighted material. Recent technologies have both circumvented traditional methods of content monetization and opened new channels of authorized distribution. In such a world, does copyright law strike the appropriate balance between incentives for content creation and dissemination? How can entrepreneurs respond with new digital media business models? Do technologists have increased market power due to their disruption of traditional content creation and distribution? Are content providers better served by seeking stronger copyright protection or finding alternative ways to monetize their assets?
 
Moderator Cathy Kirkman, Partner, Wilson Sonsini Goodrich & Rosati
Panelists Milton Olin, Partner, Altschul & Olin
Alex Rofman, Vice President of Business Development, SNOCAP
Jeff Ulin, Senior Director of Distribution and Business Affairs, Lucasfilm
Hervé Utheza, Vice President and Executive Producer of TV Properties, ORB Networks
Brian Zisk, Founder and Technologies Director, Future of Music Coalition
Student Organizers
Nate Anthony
 
Andrew Exnicios
 
Tyler Elliston
Panel - Where is Web 2.0 in the Enterprise?

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Wikis, blogs, tagging, and social networking have reshaped the internet for consumers — yet where are they in the enterprise? These trends are all based on harnessing the power of groups through collaboration and communities. Although companies are always looking for ways to create knowledge management systems within the organization, web 2.0 technologies haven’t made much headway. Join us in identifying the technological and cultural barriers to adoption.
 
Moderator Nathan Dintenfass, Innovation Fellow, UC Berkeley Haas School of Business
Panelist Stephen Farrell, Senior Software Engineer, IBM
John Furrier, Founder and CEO, Podtech
Jack Jia, Founder and CEO, Baynote
Ross Mayfield, Founder and CEO, Socialtext
Student Organizer
Andy Kiang
 
Nate Anthony
Tracy Olsen
April Underwood
 


For more information, please contact Jack Phipps and Andy Kiang at [email protected].




Berkeley Digital Media & Entertainment Club