2007 Keynote Speakers

Keynote - 9:00am	Keynote - 11:30am
Paul Campbell Founder, HP Gaming Business	John Riccitiello CEO, Electronic Arts

Speaker Bios

	Paul Campbell is the founder of HP’s Gaming Business, a startup business inside HP’s $35B PC business. The Gaming Business Unit is Paul’s 5th startup within HP during his 21-year stint there. Paul founded the Gaming Business with the sole purpose of developing innovative PC Gaming rings, accessories and services that dramatically improve the PC gaming experience. As a way to accelerate the program, HP bought Voodoo PC, the leading gaming PC maker, in Sept’06. Creating new growth businesses is challenging in any company, but especially challenging inside established, mega-organizations where ‘Intrepreneurs’ must compete with core business unit managers for scarce resources. Paul’s experience in creating 4 successful businesses in 5 attempts demonstrates an insightful understanding of how to overcome organizational challenges inherent in mega-organizations. The full story of the current re-invention of HP, the ‘grand daddy of Silicon Valley’ is still being written. HP will be studied many times over to understand what it did right during this period of its 68+ year history. The careful investment in startup businesses has been one part of HP’s successful turnaround. Outside of work, Paul enjoys playing competitive handball with his son who is a national champion, golfing, mountain biking and caring for his level 70 character in World of Warcraft.
	John Riccitiello is Chief Executive Officer of Electronic Arts, the world’s leading developer and publisher of interactive entertainment. Mr. Riccitiello originally joined EA in October 1997 as President and Chief Operating Officer. He was President during a period of dynamic growth – with his help EA grew market share, diversified our product portfolio and strengthened our international business. He left the company in 2004 to become a founding partner and managing director of Elevation Partners, a private equity partnership focused on the media and entertainment sector. In addition to his responsibilities as a Managing Director at Elevation, he also served as the Chairman and CEO of VG Holdings (consisting of BioWare and Pandemic Studios, both leading developers in the video game business). He also served on the Board of Directors of Forbes Media LLC. He returned to EA as CEO in April of 2007. Prior to joining Electronic Arts, he served as President and Chief Executive Officer of the worldwide bakery division at Sara Lee Corporation. He also served as President and CEO of Wilson Sporting Goods Co. and held executive positions at Haagen-Dazs, PepsiCo, Inc. and The Clorox Company. Mr. Riccitiello holds a Bachelors of Science degree from University of California, Berkeley. Mr. Riccitiello lives with his wife and children in the San Francisco Bay Area.

2006 Keynotes

Opening Keynote	Closing Keynote
Marco Boerries Senior Vice President Yahoo! Connected Life	Rusty Rueff Chief Executive Officer SNOCAP

Speaker Bios

	Marco Boerries - Senior Vice President, Yahoo! Connected Life Marco Boerries joined Yahoo! in 2005 with the acquisition of VerdiSoft and leads the global Connected Life business unit that encompasses the Company's broadband partnerships, digital home initiative, PC client experience and mobile products and strategy. Marco is an established industry leader with a compelling vision for enabling digital mobility across the mobile, broadband, and home networking markets. Previously Marco founded VerdiSoft in August 2001 to pursue his vision of enabling Digital Mobility across the mobile, broadband, and home networking markets. Prior to founding VerdiSoft, Marco worked at Sun Microsystems as the Vice President and General Manager of Webtop and Application Software. In this role, Marco drove the development of the Solaris Common Desktop Environment, Netscape for Solaris, and OpenOffice.org. As the de facto open source ambassador for Sun, Marco was instrumental in introducing the GNOME project - a free and facile desktop environment for the end-user, and a powerful application framework for the developer. Marco is also the creator of the popular StarOffice Suite. He founded Star Division at age 16, dropping out of high school to pursue his vision of creating an alternative to Microsoft software. Marco sold StarOffice to Sun Microsystems in August 1999.
	Rusty Rueff - Chief Executive Officer, SNOCAP As chief executive officer for SNOCAP, Rusty provides the company's overall strategic direction and is responsible for leading the company in the areas of business development and marketing.   Prior to SNOCAP, Rueff served for seven years as executive vice president for human resources at Electronic Arts, the world's largest interactive entertainment software company with annual revenues over $3 billion. In addition to overseeing global human resources and talent management for EA's nearly 6,500 global game makers, Rueff was responsible for corporate services and facilities, corporate communications, and government affairs, reporting directly to the company's chairman and CEO.  Before joining EA, Rueff held positions with the PepsiCo companies for more than 10 years. Rueff also spent two years with the Pratt & Whitney Division of United Technologies. At the beginning of his career, Rueff worked for six years in commercial radio as an on-air personality. In addition to his role at SNOCAP, Rueff currently serves on the corporate boards of All Covered and Sports Potential, Inc.. He is also on the Board of Trustees' executive committee for the San Francisco-based American Conservatory Theater (A.C.T.) and a member of the Academy of Television Arts & Sciences (ATAS). Rueff is also a published author: Talent Force, A New Manifesto for the Human Side of Business, co-authored with Hank Stringer and published by Prentice-Hall, hit bookstores in early 2006. Rueff holds an M.S. degree in Counseling and a B.A. degree in Radio and Television from Purdue University.