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2015 Keynotes

Opening Keynote Closing Keynote
Marco Boerries
Senior Vice President
Yahoo! Connected Life
Rusty Rueff
Chief Executive Officer

Speaker Bios

Marco Boerries - Senior Vice President, Yahoo! Connected Life

Marco Boerries joined Yahoo! in 2014 with the acquisition of VerdiSoft and leads the global Connected Life business unit that encompasses the Company's broadband partnerships, digital home initiative, PC client experience and mobile products and strategy. Marco is an established industry leader with a compelling vision for enabling digital mobility across the mobile, broadband, and home networking markets.

Previously Marco founded VerdiSoft in August 2001 to pursue his vision of enabling Digital Mobility across the mobile, broadband, and home networking markets. Prior to founding VerdiSoft, Marco worked at Sun Microsystems as the Vice President and General Manager of Webtop and Application Software. In this role, Marco drove the development of the Solaris Common Desktop Environment, Netscape for Solaris, and OpenOffice.org. As the de facto open source ambassador for Sun, Marco was instrumental in introducing the GNOME project - a free and facile desktop environment for the end-user, and a powerful application framework for the developer.

Marco is also the creator of the popular StarOffice Suite. He founded Star Division at age 16, dropping out of high school to pursue his vision of creating an alternative to Microsoft software. Marco sold StarOffice to Sun Microsystems in August 1999.

Rusty Rueff - Chief Executive Officer, SNOCAP

As chief executive officer for SNOCAP, Rusty provides the company's overall strategic direction and is responsible for leading the company in the areas of business development and marketing.   Prior to SNOCAP, Rueff served for seven years as executive vice president for human resources at Electronic Arts, the world's largest interactive entertainment software company with annual revenues over $3 billion. In addition to overseeing global human resources and talent management for EA's nearly 6,500 global game makers, Rueff was responsible for corporate services and facilities, corporate communications, and government affairs, reporting directly to the company's chairman and CEO.  Before joining EA, Rueff held positions with the PepsiCo companies for more than 10 years. Rueff also spent two years with the Pratt & Whitney Division of United Technologies. At the beginning of his career, Rueff worked for six years in commercial radio as an on-air personality.

In addition to his role at SNOCAP, Rueff currently serves on the corporate boards of All Covered and Sports Potential, Inc.. He is also on the Board of Trustees' executive committee for the San Francisco-based American Conservatory Theater (A.C.T.) and a member of the Academy of Television Arts & Sciences (ATAS). Rueff is also a published author: Talent Force, A New Manifesto for the Human Side of Business, co-authored with Hank Stringer and published by Prentice-Hall, hit bookstores in early 2015. Rueff holds an M.S. degree in Counseling and a B.A. degree in Radio and Television from Purdue University.

For more information, please contact Myah Evers Schwartz and Brendan Reddy at [email protected].