How is >play different than other digital media conferences?
>play is going to standout not
just as being a different and innovative business school conference,
but also as being an exceptional industry conference. >play will focus on the creative side of the digital media industry in addition to business models. It will bring together creative professionals (artists, developers, and producers), industry leaders, and students to provide multiple perspectives on industry trends and challenges. For a glance into last year's conference, click here.
Why is Berkeley an emerging center of digital media technology?
The University of California at Berkeley has a legacy of creativity and
progressive thought. From the Free Speech Movement to the Berkeley Business Plan Competition,
students and faculty at Berkeley are constantly on the leading edge of
social, intellectual, and technological progress. Most recently, Yahoo!
established a research lab with UC-Berkeley with a focus on new technologies for search, social, and mobile media.
UC-Berkeley also possesses the interdisciplinary capabilities to be a
thought leader in the digital media world. Several key industry
programs are world-renowned and ranked among the best in the U.S.,
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- Computer Science (#1)
- Computer Engineering (#2)
- Engineering (#3)
- Business (#6)
- Law (#11)
Where did the title “>play” come from?
“Play” encapsulates everything that this conference is all
about. You press play on your mp3 player, you play your video games,
and the latest movies are playing at the theater. Digital media is
about bringing entertainment to people in new ways so they can play.
Most importantly, play represents the fun everyone is going to have at
Who are the >play organizers?
>play is organized by a team of MBA students, faculty, and administration from the Haas School of Business. The organizers have strong ties to the Berkeley Digital Media & Entertainment Club. The >play
team is extremely passionate about digital media and has experience
across different industry segments including games, music and film.
Who attends >play?
>play will be attended by both
students interested in digital media and industry players involved in
the business and creative aspects of digital media. We expect roughly
half the attendees to come from Berkeley as well as other schools and
the other half to be creative professionals and business executives.
For students, the conference offers an opportunity to learn about the
industry from the top businesspeople and media creators in the space.
It also will allow students to interact with potential employers and
future business partners in an academic setting.
For members of industry, the conference is an excellent way to network
with others in the industry and witness the freshest thinking in the
digital media space. It also offers the opportunity to speak with
students about their work and research in new methods of creating,
distributing, and consuming media and form recruiting relationships for
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