Digital Media Case Competition

Thursday October 25th, 2007 - Sunday October 28th, 2007

Sponsored by Hewlett-Packard

The Haas School of Business and Hewlett-Packard proudly present the second annual >play Case Competition to be held in conjunction with the >play Digital Media Conference.

Ten teams from top U.S. MBA programs will take a deep dive into the digital media industry to solve a business-of-technology case competition.  Analyzing a case focused on Hewlett-Packard, one of  the world’s largest technology companies, the participating teams will develop creative business solutions to address strategy questions in the HP Gaming Business.  

Students will be competing for the chance to demonstrate their talent in digital media and technology, as well as prize awards of:

· 1st place- $10,000

· 2nd place-$ 5,000

· 3rd place- $ 2,500

Teams who participated last year were:

> Anderson School of Management, University of California, Los Angeles

> University of Chicago Graduate School of Business

> Columbia Business School 

> Haas School of Business, University of California, Berkeley

> The Johnson School, Cornell University

> Kellogg School of Management, Northwestern University

> Ross School of Business, University of Michigan

> Sloan School of Management, M.I.T.

> Wharton Business School, University of Pennsylvania

Each team will have 24 hours to position its recommendations before presenting to a panel of judges.  This year’s event will take place from Thursday, October 25th to Sunday, October 28th on the University of California, Berkeley campus.    The winning teams will be announced during lunch at the >play conference.

Participating schools are by invitation only.   Registration for this year’s case competition is not yet open. 

For more information, please contact playcasecomp@haas.berkeley.edu.

The Haas School of Business proudly presents the inaugural >play case competition to be held in con-junction with its annual >play digital media conference. Ten teams from top U.S. MBA programs will take a deep dive into the digital media industry. Analyzing a case focused on Yahoo!, the largest consumer internet company, the participating teams will develop creative business solutions to move Yahoo! into the future. Each team will have 24 hours to position its recommendations before presenting to a panel of judges. This year's event takes place from Thursday, November 16th to Sunday, November 19th on the University of California, Berkeley campus.

Benefits of Participating > Prize money: 1st place - $10,000, 2nd place - $5,000, 3rd place - $2,500 > Visit Yahoo!’s Silicon Valley headquarters in Sunnyvale, CA > Generous stipend to cover travel, accommodations, and meals > Receive free guest passes to the >play digital media conference > Network with hundreds of industry professionals > Mingle with other MBA students passionate about digital media For more information, please email playcasecomp@haas.berkeley.edu.