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2016 Case Competition


The Haas School of Business proudly presents the second annual >play case competition to be held in conjunction with the >play digital media conference.

Ten teams from top U.S. MBA programs will take a deep dive into the digital media industry to solve a business-of-technology case competition.

Registration for this year’s case competition is not yet open.

Teams who participated last year were:
> Anderson School of Management, University of California, Los Angeles
> University of Chicago Graduate School of Business
> Columbia Business School
> Haas School of Business, University of California, Berkeley
> The Johnson School, Cornell University
> Kellogg School of Management, Northwestern University
> Ross School of Business, University of Michigan
> Sloan School of Management, M.I.T.
> Wharton Business School, University of Pennsylvania

Each team will have 24 hours to position its recommendations before presenting to a panel of judges. The winning teams will be announced during lunch at the >play conference.

For more information, please contact [email protected].


In 2015, first place went to Sloan School of Management, MIT, second place to Ross School of Business, Michigan, and third place to Anderson School of Management, UCLA.

Top: 2015 first place winners from Sloan with Yahoo! executives and conference and case organizers
Bottom: The top three teams from 2015




Berkeley Digital Media & Entertainment Club