2010 >play date confirmed!

Register today for discounted admission through September 2nd.

Now in its sixth year, >play is an annual event that brings together over 500 business professionals, industry leaders and graduate students to discuss the most important trends in digital media and cast predictions for the future.

>play is a day-long dialogue on digital media in an immersive, interactive and entertaining environment at the Haas School of Business at UC Berkeley. Building on prior year's efforts, >play has become recognized at the university as one of its flagship conferences; one of the only days in the year the campus is entirely shut down for a student event. The evidence of >play's success is in the quality of keynotes and panelists that have participated in >play, the increasing level of interest from the press, and the regularity of attendance by our >players.

Unlike other for-profit conferences and organizations, >play is 100% student organized and run … but you might not know it. >play not only creates a professional yet >playful environment, it is run by a devoted team of nearly 100 student volunteers who are infatuated with digital media. The result: high energy, new ideas, close involvement with our sponsors and attendees, and a fun, unforgettable experience.

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