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The berkeley digital media conference (>play) brings together creative professionals, industry leaders, and academics to discuss the trends and challenges that face technology and digital media industries. Now in it's third year, the conference continues to provide a unique experience with somethig for everyone- tons of networking opportunities, engaging discussions, and sneak peeks at the latest technology. >play is organized entirely by MBA and other graduate students at UC Berkeley.

>play 2007 hosted keynote speakers Paul Campbell, founder of HP's Gaming business, as well as John Riccitiello, CEO of Electronic Arts. We featured 9 panels that discussed emerging themes in marketing, gaming, entertainment, digital music, Asian markets, entrepreneurialism, mobile, politics, and social networking.
The 2007 organizing committee would like to thank all sponsors of this year's conference:
Thank you sponsors and participants!

One of the most important features of >play are the panels, which invite dozens of experts to share their opinions on a wide variety of topics that impact technology and digital media. This year, >play featured speakers from the following organizations:
MTV/Atomfilms Attik AdMob Adbrite
YouTube Chumby IGN CNET
Microsoft SCEA PlayFirst Subvert.com
Amazon MovieLabs LaunchSquad All Access Group
Sonos MOG RealNetworks Pandora
reapandsow records Morgenthaler Ventures BitTorrent Mochi Media
iMeem K2 Network Real Girls Media RockYou
Sprint Nokia Google Loopt
CBS UC Berkeley School of Journalism Topix MobileVoter.org
OMP SinglePoint Kiva.org Project Agape
IndieGoGo.com YouthNoise Aventech Capital Partners Mozilla
Yahoo! Forrester Research iFood.tv
New York Times Magazine Master of 500 Hats

Another important aspect of >play is the Expo- an interactive playground where conference attendees can demo the latest technology from leading companies. Filled with music and fun, the Expo is a truly unique experience. The 2007 >play expo featured the following companies:
Adobe Amazon.com Autodesk
BT Chumby Tyco Electronics / ELO TouchSystems
Google iLoopMobile JibJab
Microsoft mReplay Pandora
Songbird CI Lumen / Samsung Topix
TubeMogul Yahoo! FotoFlexer





Berkeley Digital Media & Entertainment Club